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إدارة علاقة الزبون = Customer relationship management (CRM)
إدارة علاقة الزبون = Customer relationship management (CRM)
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إدارة علاقة الزبون = Customer relationship management (CRM)
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إدارة علاقة الزبون = Customer relationship management (CRM)
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إدارة علاقة الزبون = Customer relationship management (CRM)
إدارة علاقة الزبون = Customer relationship management (CRM)
BOOK

إدارة علاقة الزبون = Customer relationship management (CRM)

2020
Overview
هذا الكتاب يحاول أن يتصدى لموضوع إدارة علاقات الزبون من خلال توضيح الإطار المفاهيمي والفلسفي لهذا المصطلح والمصطلحات المرتبطة به وكذلك يوضح إبعاده وأسسه الصحيحة يضع هذا الكتاب في ثمانية فصول، فقد ركز الفصل الأول مقدمة في إدارة علاقات الزبون، أما الفصل الثاني فإنه تناول أساسيات وأبعاد إدارة علاقات الزبون، في حين كان الفصل الثالث يتناول الزبون، في حين الفصل الرابع كان يتضمن رضا وولاء وقيمة الزبون، أما الفصل الخامس تضمن المفاهيم المؤثرة على إدارة علاقات الزبون، وكان الفصل السادس قد ركز على المفاهيم المرتبطة بإدارة علاقات الزبون، بينما الفصل السابع تضمن أنواع إدارة علاقات الزبون، في حين الفصل الثامن تضمن إدارة علاقات الزبون إلكترونيا إدارة.
Publisher
دار اليازوري العلمية للنشر والتوزيع,مؤسسة الجريسي,مطبعة سمير منصور للطباعة
ISBN
9789957128975
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5415.5 .S86 2020 1 BOOK BUSINESS
1 BOOK AUTOSTORE