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"Hodgman, Ann"
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How to die of embarrassment every day : a true story
Author Ann Hodgman recalls her suburban childhood, her pets, siblings, friends and lots of embarrassment.
Book
Burb's eye view
The new Hain's Kitchen Prescription line of soups is discussed. Kitchen Prescriptions contain none of the goodness of fresh soup with all of the fakeness of herbal remedies.
Trade Publication Article
Burb's eye-view
Introduced in 1997, Biore Pore Perfect Strips, created such an instant reaction that they disappeared off drugstore shelves practically before they had been stocked. The fact that Biore strips do not really do anything is, of course, immaterial. The point is that they give you something disgusting to look at, and they are marketed in such a way that you do not feel disgusted with yourself for looking. Call it the grooming instinct. Split ends, ear wax, all the detritus formed by having a body is interesting, at least, to the person producing it.
Trade Publication Article
Burb's eye-view
If you are looking for the world's best cooking/porno magazine, go no farther than Cook's Illustrated. The art is succulent, and every recipe in the magazine sounds so good that you wish you could take a bath in it, eating it seeming not nearly appreciative enough. The results of the magazine's celebrated blind taste tests are not always perfect fits with the high marketing concept of the \"brand promise\" to consumers. An educated consumer accepts the fact that brand loyalty has little to do with product quality.
Trade Publication Article
Burb's eye-view
A commentary discusses the problems that occur when marketers try to target Generation X.
Trade Publication Article
Burb's eye-view
While there may be people out there who are as brand-conscious as preteen hockey players, no one is brandier. A week spent with 10-year-old boys at a hockey goaltending camp provided insight into these young consumers' attitudes. Disco dancing is insanely popular with this demographic.
Trade Publication Article
Burb's eye-view
Print advertisements for children's summer camps are discussed.
Trade Publication Article
Burb's eye-view
Hodgman discusses the generation gap between herself and her mother. She comments on the different marketing techniques used when her mother was a teenager.
Trade Publication Article
Burb's eye-view
Consumer Reports' Zillions magazine, which aims to help children manage their money is discussed. One of the magazine's most popular features is called Bug Squad, in which children write in to complain about commercials that bother them.
Trade Publication Article