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10 result(s) for "Merchandising Planning Data processing."
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Merchandise planning workbook
Focusing on the development of a 6-month merchandise plan, this text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season.
Tag! RFID's it
With an RFID system from Intermec Technologies, Paramount found it could scrap plans to enlarge the company's scale house because the RFID system helped cut initiation time for processing new crop loads by 60 percent. Eleven handheld computers, three access points and three RFID tag readers supply the grower with the tools to not only keep up with business, but also to expand it.
Trade Publication Article
Salary Survey: Planning, Forecasting and Replenishment Professionals
Part two of a series on the backgrounds and compensation of 10 executives specializing in planning, forecasting and replenishment is presented. In a women's sportswear firm, retail floor space planning consists of replenishment, sales planning, programming floor space and data warehousing. The director of replenishment and retail floor space planning controls the information flow between planners, account executives and retail buyers. The director of vendor managed inventory in a women's hosiery firm reports to a director of forecasting and oversees three senior systems analysts with whom he has developed tools and reports to measure the business on an ongoing basis. Compensation is $100,000 plus 20% of salary bonus potential; health insurance; 401(k); and profit sharing. A senior VP of planning's time is spent working with and coordinating between senior corporate management and marketing groups to accomplish objectives from a demand forecasting standpoint. Compensation is $150,000 plus bonus based on achieving corporate and personal goals; 401(k); and stock options.
Trade Publication Article
EXECUTIVE MANPOWER PROBLEMS IN THE LIFE INSURANCE INDUSTRY
The executive staffing problems facing the life insurance industry are becoming name complex and critical. Both external and internal forces exert increasing pressure on those responsible for executive manpower planning. External forces such as new products, population growth, and expansion of governmental programs are considered. Internal forces such as the impact of electronic data processing and changing organizational structure also receive attention. Executive manpower problems are of concern to many groups. Solving these problems is of vital concern to both present and potential managers. The academician has need to understand the stresses that will be placed on his product. Finally, the insuring public will be best served by a life insurance industry that is well managed and efficiently staffed.
STRATEGY SHIFT
With consolidation, retailers' and manufacturers' opportunities to squeeze costs out of the system - not to mention out of each other - have diminished, leading retailers to reexamine merchandising strategies. In many of the more promotion-responsive categories, cents off is giving way to true consumer marketing. Some 3 years back, Keebler Co. committed itself to reducing price promotion and returning to a consumer advertising and promotion strategy. Keebler was looking to market its product more profitably, which it has done. Keebler's Mike Jurgensen says the company has in the process helped to make the cookie and cracker categories more profitable for retailers as well.
The Application of Electronic Data Processing to Retail Merchandise Control
This dissertation investigatıs electronic data processing's implications for retail nerchandi se control. Case studies provide the primary mothod of research into the problems faced by retailers converting their erahandise-control systems to computers. Personal con- sultations and correspondence with retailers, retail- amgenont consultants, and computer anufacturers also supply insights into merchandise-control needs and the potential of electronie data processing in fulfiling these meeds. A downward trend in the rate of stockturn and an upward trend in arkdowns from 1939 to 1961, as shown ir Chapter I, highlight the need for improving inventory To the extent that computers can provide nooded merchandising statistics more rapidly than mamuai Mugement. systems, as well as mke basde recurring decisions with properly designed programs, they can aid in the improve- ment Effort.
Adding ABC, ECR & EDI to distribution formula
Servicing retailers with high quality frozen foods means more than just having a warehouse and a fleet of trucks. It means developing sophisticated logistical programs designed to meet the needs of individual customers, as well as knowing the basics of ECR, EDI, and activity-based costing (ABC). In an interview, John Crown, president of Burris Retail Food Systems, and Elliott Friedman, director of new-business marketing for the Milford, Delaware-based company, discussed how to get the best return on retail data. Crown said that H. E. Butt and Publix are taking scanning information and putting together effective category management programs. Friedman agreed that chains that follow their lead, and get away from just looking at internal margins, will be the winners in the long run. This means reducing inventories at the warehouse level and focusing on turnover of product in display cases.
THE DIRECT APPROACH TO THE BOTTOM LINE
Of the top 20 grocery categories in the supermarket channel - a subset accounting for some $100 billion, or nearly 1/3 of total sales - 9 are direct store delivery (DSD). And those 9 account for fully half of that $100 billion. Over the past 5 years, they have accounted for 72% of the profit growth in the top 20 categories, 2/3 of the net profits and 77% of the profit growth, according to The Power of Direct Store Delivery, a new study conducted for the Grocery Manufacturers of America. Meanwhile, with the distribution gains of Efficient Consumer Response just about played out, the pressure is on at retail to generate top line growth, and grocers are now looking to place fewer, bigger bets with key suppliers. Instead of running a score of promotions with as many manufacturers each year, retailers are increasingly choosing to do a few big promotions with a few big suppliers. Thanks largely to their outsized profit contribution and low labor cost, the partners of choice are increasingly the DSD suppliers.
The food chain's dominant duo
John Bowlin, president of Kraft Foods, describes his $12 billion company as the 800-pound gorilla of food marketing. The philosophy of using your advantage as the biggest to be the best is the driving force behind Kraft's marketing strategy, which is just now picking up steam with new umbrella advertising and promos for Post cereals, multi-brand promotions like \"Kraft Simple Answers,\" and simplified trade deals that reward grocers for selling all Kraft's products. Meanwhile, Nabisco president John Greeniaus so fiercely believes in the entrepreneurial spirit, he keeps Nabisco's business divisions as small as possible, flying in the face of the industry's current pursuit of operations efficiency. He envisions a cluster of small, medium, and large businesses, where junior people can cut their teeth on emerging brands, with profit-and-loss responsibility. On one point Bowlin and Greeniaus agree: It takes a unified sales force, with a single voice to really leverage a strong stable of brands. Interviews with Bowlin and Greeniaus are presented.