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\"Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info--but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format\" -- from publisher's web site.

The Curriculum Connections STEM (CC STEM) YouTube channel was developed by researchers at Queensland University of Technology based on findings from a national research project: the Australian Screen Content in Education Project. A key project finding was that YouTube is highly popular as a teaching tool and that video production is becoming a common activity in classrooms across the curriculum, as teachers and students turn to multimodal communication to develop and express knowledge in new ways.

This segment of Sunday Morning is about New York's Guggenheim Museum's exhibition of the 25 best homemade videos submitted to YouTube Play.

\"El Rubius is an award-winning YouTube star, making video game reviews, comedy skits, and more. Learn about his roots, how he broke through to stardom, and what the future holds for him\"-- Provided by publisher.

Mixed reality is advancing exponentially in some innovative industries, including manufacturing and aerospace. However, advanced applications of these technologies in architecture, engineering, and construction (AEC) businesses remain nascent. While it is in demand, the use of these technologies in developing the AEC digital pedagogy and for improving professional competence have received little attention. This paper presents a set of five novel digital technologies utilising virtual and augmented reality and digital twin, which adds value to the literature by showing their usefulness in the delivery of construction courses. The project involved designing, developing, and implementing a construction augmented reality (AR), including Piling AR (PAR) and a virtual tunnel boring machine (VTBM) module. The PAR is a smartphone module that presents different elements of a building structure, the footing system, and required equipment for footing construction. VTBM is developed as a multiplayer and avatar-included module for experiencing mechanisms of a tunnel boring machine. The novelty of this project is that it developed innovative immersive construction modules, practices of implementing digital pedagogy, and presenting the capacity of virtual technologies for education. This paper is also highly valuable to educators since it shows how a set of simple to complex technologies can be used for teaching various courses from a distance, either in emergencies such as corona virus disease (COVID-19) or as a part of regular teaching. This paper is a step forward to designing future practices full of virtual education appropriate to the new generation of digitally savvy students.

Discusses Steve Chen, Chad Hurley, and Jawed Karim, the creators of Youtube, including how they met, their early ideas for the website, and what they are currently doing with their lives.

This study aims to provide research results through empirical analysis on how customers’ reactions on social media affect the present and future value of a company. This research selected Korean KOSPI-listed companies that actually own and operate YouTube channels, and collected data through text mining the comments on YouTube videos with high views. In addition, the TF-IDF value was calculated, keywords were extracted, and keywords were classified into three groups through topic modeling. The characteristics of the three groups could be transformed into a “current-oriented topic” as advertising promotion content focused on fun or interest; a “future-oriented topic” as critical content pointing out problems, and a “neutral topic” as content of a neutral attitude toward companies. This study uses a regression analysis model to perform an empirical analysis by setting a company’s YouTube-related variable as an independent variable and setting a company’s current value and future value-related variable as a dependent variable. The results of this research are as follows. First, this paper found that companies that directly operate and manage YouTube accounts currently have lower corporate value than those that do not. Second, this study also found that companies which directly operate and manage YouTube accounts have higher future corporate value than those that do not. Third, the results showed that if a customer simply mentions interesting content or advertising/promotion-related content through corporate YouTube comments, the current corporate value may be improved in the short term, but in the long term, it has a negative effect on future corporate value. Fourth, the results of this research also presented that if a customer criticizes a company or points out a company’s problems through YouTube comments, the current corporate value decreases due to damage to the company’s image, but it was found that the future corporate value increases. Fifth, this paper found that neutral content, not just for fun and interest, nor for constructive criticism or dissatisfaction with the company, was not related to the company’s current and future corporate value. The contributions and expected effects of this paper are as follows. First of all, this paper provides useful information through research results which shows that companies are more advantageous in improving future corporate value from a long-term perspective by strategically operating social media directly. In addition, the research results of this study objectively demonstrated through YouTube channels that it is more helpful for companies in the long run to respond well to customer complaints and negative opinions, and to implement policies that continuously manage customer opinions. Finally, the research method used in this paper, that is, the research methodology that conducted empirical analysis through quantification of unstructured tax data, is expected to provide guidelines for many scholars to expand the scope of data available for empirical research in the future.

Sustainability has become a critical concern of many societies worldwide. The need for a more sustainable mode of producing and consuming goods and services while balancing related environmental, social, and economic consequences (i.e., the triple bottom line) is evident. Although research offers insights into many aspects of this necessary transformation, little is known about the extent to which firms and consumers stress environmental, social, and economic sustainability in their communication. This research addresses these questions by conceptualizing the interplay between sustainability-related firm-generated and user-generated content as a signaling phenomenon. In addition, the authors develop a custom dictionary that enables researchers and practitioners to identify and analyze sustainability-related textual data. An illustrative application based on major data sources (corporate websites, Amazon, and YouTube) indicates significant divergence in how firms and consumers communicate about sustainability. Building on this first conceptual and empirical foray into sustainability-related firm-generated and user-generated content, this research outlines open research questions and potential use cases for the provided analytical tool.

A brief note on the acquisitions and mergers of the online media companies is presented. It is recommended that the media has to be looked at as an integrated market rather than the segregated silos of print, broadcasting, and online companies.