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إدارة الإعلان
إدارة الإعلان
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إدارة الإعلان
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إدارة الإعلان
إدارة الإعلان

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إدارة الإعلان
Book

إدارة الإعلان

2007
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Overview
يتناول كتاب (إدارة الإعلان) والذي قام بتأليفه (عصام الدين فرج) في حوالي (125) صفحة من القطع المتوسط موضوع (إدارة الإعلان) مستعرضا المحتويات التالية : الفصل الأول : الأهمية الاقتصادية والاجتماعية للإعلان، الفصل الثاني : التسويق والإعلان، الفصل الثالث : تنظيم النشاط الإعلاني بالمنشأت، الفصل الرابع : وكالات الإعلان، الفصل الخامس : إدارات الإعلان بالوسائل، الفصل السادس : سلوك المستهلك، الفصل السابع : الاتفاق الإعلاني، الفصل الثامن : قياس فاعلية افعلان، الفصل التاسع : بحوث الإعلان.
Publisher
دار النهضة العربية ؛ دار الإيمان للطباعة
Item info:
3 items available
3 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5821 .F37 2007 3 BOOK AUTOSTORE