Book

Inter-organizational culture : linking relationship marketing with organizational behavior

Larentis, Fabiano, author, Antonello, Claudia Simone, author, Slongo, Luiz Antonio, author

2019

Overview

In order to be developed, inter-organisational relationships, as well as organisational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organisational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organisational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimises the risk of dissolution, promotes interaction, and contributes to cultural changes.

• Publisher: Palgrave Macmillan
• Subject: Relationship marketing. / Corporate culture. / Business and Management.
• ISBN: 9783030003913

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5415.55.L37 2019	1	BOOK	BUSINESS