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Broadcasting Hollywood

by Porst, Jennifer

in 1940s / 1950s / 20th century / advertising / advertising agencies / American film / American studies / broadcasting / Broadcasting rights / BUSINESS & ECONOMICS / BUSINESS & ECONOMICS / Industries / Entertainment / BUSINESS & ECONOMICS / Industries / Media & Communications / carl reiner / communications / contemporary / convergence / Copyright / digital media / early TV / Entertainment / FCC / Film & Video / film networks / film studio / film writer / filmmaker / guilds / History / History & Criticism / Hollywood / Industries / intermedia / License agreements / media / Media & Communications / media industry studies / Media Studies / mel brooks / Motion picture audiences / Motion picture industry / Motion pictures / movie writer / norman lear / PERFORMING ARTS / PERFORMING ARTS / Film & Video / History & Criticism / PERFORMING ARTS / General / PERFORMING ARTS / Television / History & Criticism / postwar industrialism / Recreational & performing arts / screenplay / screenwriter / screenwriters guild / screenwriting / script / SOCIAL SCIENCE / SOCIAL SCIENCE / Media Studies / Television / Television broadcasting / Television broadcasting of films / television industry / Television viewers / television writer / theatre / theatre associations / transmedia / TV ratings / tv writer / United States / writer / writing

2021

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Broadcasting Hollywood

by Porst, Jennifer

2021

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Broadcasting Hollywood

by Porst, Jennifer

2021

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eBook

Broadcasting Hollywood

Porst, Jennifer

2021

Overview

Broadcasting Hollywood: The Struggle Over Feature Films on Early Television uses extensive archival research into the files of studios, networks, advertising agencies, unions and guilds, theatre associations, the FCC, and key legal cases to analyze the tensions and synergies between the film and television industries in the early years of television. This analysis of the case study of the struggle over Hollywood’s feature films appearing on television in the 1940s and 1950s illustrates that the notion of an industry misunderstands the complex array of stakeholders who work in and profit from a media sector, and models a variegated examination of the history of media industries. Ultimately, it draws a parallel to the contemporary period and the introduction of digital media to highlight the fact that history repeats itself and can therefore play a key role in helping media industry scholars and practitioners to understand and navigate contemporary industrial phenomena.

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Publisher

Rutgers University Press

Subject

1940s

/ 1950s

/ 20th century

/ advertising

/ advertising agencies

/ American film

/ American studies