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Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change
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Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change
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Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change
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Journal Article
Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change
2013
Overview
The tobacco industry's use of social media sites, such as Facebook, is an emerging area of research; however, this is the first study of the potential for social media to advance tobacco control. This paper presents three case studies of using social media for tobacco control advocacy, demonstrates how social media can facilitate direct and effective action, and provides tools and lessons learned for future campaigns.
