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Comparison of e-cigarette marketing and availability in tobacco retail outlets among diverse low-income communities in California
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Comparison of e-cigarette marketing and availability in tobacco retail outlets among diverse low-income communities in California
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Journal Article
Comparison of e-cigarette marketing and availability in tobacco retail outlets among diverse low-income communities in California
2020
Overview
ObjectiveResearch examining marketing and availability of electronic cigarettes (e-cigarettes) within tobacco retail stores is limited, especially among vulnerable communities. However, tobacco retailers tend to be the first point of access to e-cigarette exposure, especially among youth. In response, store observations were conducted among tobacco retailers across five ethnically diverse, low-income communities.DesignTrained community health workers recorded the presence of e-cigarette products, marketing, self-service displays, product pricing and product placement in the tobacco retail environment across American–Indian Tribal lands in California (n=96) and low-income African–American, Hispanic/Latino (HL), Korean–American (KA) and Non-Hispanic White (NHW) communities in Southern California (n=679) from January 2016 to January 2017. Store characteristics and pricing were analysed by ethnic community.ResultsCompared with retailers in NHW communities, retailers across all other communities were less likely to sell e-cigarette and flavoured e-cigarette products and were less likely to have self-service displays. Compared with retailers in NHW communities, retailers across all other communities were less likely to have e-cigarettes placed near youth-friendly items, while retailers in KA and HL communities were less likely to have exterior advertising compared with retailers in NHW communities.ConclusionsFindings indicate differences in e-cigarette availability and marketing by ethnic community. In addition, placement of products and marketing that expose youth to e-cigarette and other tobacco products within the retail environment should be restricted and regulated by policymakers and tobacco regulatory agencies to reduce the burden of tobacco-related diseases among vulnerable populations.
Publisher
BMJ Publishing Group Ltd,BMJ,BMJ Publishing Group LTD
Subject
/ Adult
/ African Americans - psychology
/ African Americans - statistics & numerical data
/ Aged
/ American Natives - psychology
/ American Natives - statistics & numerical data
/ Asian Americans - psychology
/ Asian Americans - statistics & numerical data
/ Commerce - statistics & numerical data
/ Displays
/ Electronic Nicotine Delivery Systems - statistics & numerical data
/ Ethnic Groups - statistics & numerical data
/ European Continental Ancestry Group - psychology
/ European Continental Ancestry Group - statistics & numerical data
/ Female
/ Hispanic Americans - psychology
/ Hispanic Americans - statistics & numerical data
/ Humans
/ Income
/ Male
/ Poverty - statistics & numerical data
/ Pricing
/ Sales
/ Smoking
/ Tobacco
/ Vaping
