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Digital Mobile Advertising: A Pitching Research Letter
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Journal Article
Digital Mobile Advertising: A Pitching Research Letter
2019
Overview
This pitch research letter applies the pitching template developed by Faff (2015; 2019) to an academic project titled \"Impact of digital mobile advertising on customers' purchase intention; mediating role of customer motivation and customer perception\". This PRL forms a framework for a research project which helps the pitcher identify core elements of research. This PRL consists of introduction of the pitching letter, followed by brief commentary on pitching exercise and personal reflection of the pitcher on this exercise.
Publisher
Bucharest University of Economic Studies,Bucharest Academy of Economic Studies
Subject
