Asset Details
Do you wish to reserve the book?
Hierarchical Linear Modeling in International Marketing Research： A Review with an Application on Innovation and Export in China
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Hierarchical Linear Modeling in International Marketing Research： A Review with an Application on Innovation and Export in China
Do you wish to request the book?
Hierarchical Linear Modeling in International Marketing Research： A Review with an Application on Innovation and Export in China
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Hierarchical Linear Modeling in International Marketing Research： A Review with an Application on Innovation and Export in China
2015
Overview
While much of international marketing research involves two or more levels, limited work in the international marketing literature uses hierarchical linear modeling to examine different level effects. This study conducts a thorough literature review on hierarchical linear modeling （HLM） in 28 international marketing papers that employed HLM from 2005-2014 and evaluates the use of HLM in these papers on the objects, operating levels, and other issues. We call for more applications of HLM in international marketing research, particularly for research on emerging markets with significant sub-national and institutional variations. The paper provides an illustrative empirical study that employs HLM to test the moderating role of industry-level government subsidies in the relationship between firm innovation and exporter performance in China.
