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Public reporting on food safety incidents in China: intention and its determinants
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Public reporting on food safety incidents in China: intention and its determinants
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Journal Article
Public reporting on food safety incidents in China: intention and its determinants
2018
Overview
Purpose
The purpose of this paper is to analyse the factors that influence food safety reporting intention and behaviour of the public.
Design/methodology/approach
Data used in this study came from a questionnaire survey conducted in Shandong Province, China. The 642 qualified samples were analysed through structural equation model based on the expanded theory of planned behaviour to study public food safety reporting behaviour and its influencing factors.
Findings
Results indicated that participation attitude, subjective norm, perceived behavioural control (PBC) and moral norm had significantly positive effects on public reporting intention, which had a direct effect on behaviour. Among subjective norm, descriptive norm had a more significant influence on the intention to report than injunctive norm. PBC indirectly affected reporting behaviour through participation intention, and directly affected participation behaviour. Socio-demographic variables had significant influence on participation attitude, injunctive norm and PBC, whereas these variables had no influence on descriptive norm and moral norm.
Originality/value
This research is of academic value and of value to policy makers. To promote public participation in food safety reporting, the government should consider influencing factors of food safety reporting.
Publisher
Emerald Publishing Limited,Emerald Group Publishing Limited
