Journal Article

Decision-making framework with double-loop learning through interpretable black-box machine learning models

Kljajić Borštnar, Mirjana, Bohanec, Marko, Robnik-Šikonja, Marko

2017

Overview

Purpose The purpose of this paper is to address the problem of weak acceptance of machine learning (ML) models in business. The proposed framework of top-performing ML models coupled with general explanation methods provides additional information to the decision-making process. This builds a foundation for sustainable organizational learning. Design/methodology/approach To address user acceptance, participatory approach of action design research (ADR) was chosen. The proposed framework is demonstrated on a B2B sales forecasting process in an organizational setting, following cross-industry standard process for data mining (CRISP-DM) methodology. Findings The provided ML model explanations efficiently support business decision makers, reduce forecasting error for new sales opportunities, and facilitate discussion about the context of opportunities in the sales team. Research limitations/implications The quality and quantity of available data affect the performance of models and explanations. Practical implications The application in the real-world company demonstrates the utility of the approach and provides evidence that transparent explanations of ML models contribute to individual and organizational learning. Social implications All used methods are available as an open-source software and can improve the acceptance of ML in data-driven decision making. Originality/value The proposed framework incorporates existing ML models and general explanation methodology into a decision-making process. To the authors’ knowledge, this is the first attempt to support organizational learning with a framework combining ML explanations, ADR, and data mining methodology based on the CRISP-DM industry standard.

• Publisher: Emerald Publishing Limited,Emerald Group Publishing Limited
• Subject: Artificial intelligence / Big Data / Business / Business machines / Customer relationship management / Data mining / Decision making / Decision support systems / Forecasting / Information dissemination / Knowledge discovery / Machine learning / Mathematical models / Methodology / Neural networks / Organizational learning / Sales / Sales forecasting / Sales prospecting / Source code / Studies