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Building peace through social change communication
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Building peace through social change communication
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Building peace through social change communication
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Building peace through social change communication
Building peace through social change communication
Journal Article

Building peace through social change communication

2015
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Overview
This paper draws on the experience of conducting participatory video in the Rift Valley of Kenya after the 2007–2008 post-election crisis, when the country underwent a period of intense ethnic violence. By linking development communication to conflict transformation theory, this article offers a framework that highlights the impact that communication for social change can have in post-conflict settings through the use of participatory media. It shows how this type of media productions can contribute to re-establishing relationships and creating a shared understanding of the conflict, while building the view of an interconnected future among opposing groups. In this case study, I illustrate how a collection of participatory videos became a peacebuilding tool for the youth in the Rift Valley. Through the information gathered from the interviews with young victims and perpetrators of the Kenya Post-election Violence, I discuss how both the filming and the screening of these films have opened a dialogue between different groups and contributed to processes of social change.