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Tools or teammates?: Examining agency negotiation in human-GenAI collaboration in creative work
Tools or teammates?: Examining agency negotiation in human-GenAI collaboration in creative work
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Tools or teammates?: Examining agency negotiation in human-GenAI collaboration in creative work
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Tools or teammates?: Examining agency negotiation in human-GenAI collaboration in creative work
Tools or teammates?: Examining agency negotiation in human-GenAI collaboration in creative work

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Tools or teammates?: Examining agency negotiation in human-GenAI collaboration in creative work
Tools or teammates?: Examining agency negotiation in human-GenAI collaboration in creative work
Journal Article

Tools or teammates?: Examining agency negotiation in human-GenAI collaboration in creative work

2025
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Overview
As Generative AI (GenAI) becomes increasingly integrated into creative work, creative professionals face an emerging dilemma: while GenAI offers powerful capabilities through prompt-based interactions, its automated processes also introduce uncertainties and risks. Drawing on semi-structured interviews with 18 creative professionals, this study examines their experiences and perceptions of integrating GenAI into creative practice. Findings revealed that GenAI's perceived adaptability, creativity, and scalability enhanced the sense of agency in the creative process. Conversely, limitations in transparency, customizability, and feedback mechanisms undermined human agency. These perceptions were influenced by users' conceptualization of GenAI, as either a simple tool or a collaborative partner, and by the folk theories they constructed through iterative communications with the technology. This research advances our understanding of human-machine collaboration in creative fields and provides design implications for developing GenAI tools that more effectively support creative professionals.