Journal Article

Strategically Hijacking Victimhood: A Political Communication Strategy in the Discourse of Viktor Orbán and Donald Trump

Barton Hronešová, Jessie, Kreiss, Daniel

2024

Overview

This article introduces the concept of “hijacked victimhood” as a form of strategically leveraging victimhood narratives. It is a subset of strategic victimhood, which is a relatively common communicative strategy whereby groups claim victimhood status in contests over power and legitimacy. Political leaders who use the strategy of hijacked victimhood present dominant groups as in danger, as current or future victims, and in need of protection (especially by the crafter of the narrative) from oppressive forces consisting of—or indirectly representing—marginalized and subaltern groups. In the process, leaders hijacking victimhood blunt the rights-based claims of such groups. Analyzing Viktor Orbán’s and Donald Trump’s elite rhetoric in Hungary and the United States, respectively, we inductively document varieties of hijacked victimhood in their political communication, showing how Orbán leverages historical suffering and resistance while Trump constructs economic and value-based harms for dominant groups. Making both conceptual and empirical contributions, we argue that at the heart of hijacked victimhood is a reversal of the victimizer–victim dichotomy, a new portrayal of moral orders, a teleological ordering of past and future harms, and a mobilization of security threats—all used to preserve or expand a dominant group’s power.

• Publisher: Cambridge University Press
• Subject: Communication / Communication strategies / Discourse strategies / Hijacking / Human rights / Injustice / Legitimacy / Marginality / Minority & ethnic groups / Minority groups / Mobilization / Morality / Narratives / Oppression / Political communication / Political leadership / Political parties / Political power / Politics / Populism / Power / Resistance / Rhetoric / Scholarships & fellowships / Social exclusion / Sociopolitical factors / Special Section: Political Communication / Strategies / Subaltern identities / Transitional justice / Trump, Donald J / Victimization / Victims