Asset Details
Do you wish to reserve the book?
Australian Value or Political Rhetoric? The Media’s Use of the Fair Go in Australia
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Australian Value or Political Rhetoric? The Media’s Use of the Fair Go in Australia
Do you wish to request the book?
Australian Value or Political Rhetoric? The Media’s Use of the Fair Go in Australia
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Australian Value or Political Rhetoric? The Media’s Use of the Fair Go in Australia
2025
Overview
Deceivingly simple and often colloquial, the Fair Go is pervasive to the Australian lexicon and a feature of the projected national identity. The Fair Go has historically been used as a plea for fairness in contexts where there is perceived injustice. The Australian media hold significant power to shape public perceptions and debate, including those around fairness; however, there is a limited understanding as to how the Australian media use the term. Examining the use of the Fair Go by the Australian media allowed for greater understanding of the role that the Fair Go plays within Australian society. A media frame analysis was conducted to explore the Australian media’s use of the Fair Go, revealing that the Australian media imbued the Fair Go with complex power dynamics. Re-enforcing the Fair Go as a narrative of injustice, the Australian media used the Fair Go to both personalise and politicise experiences of disadvantage through dominant humanisation and responsibility narratives. The results demonstrate how the often used, yet simplistic, façade of the term masks the complexity and power that the media have imbued the Fair Go with. Furthermore, the findings raise questions surrounding the media’s use of the term and the legitimacy of the Fair Go as a moniker of injustice.
