Asset Details
Do you wish to reserve the book?
The Continuing Convergence of Journalism and PR
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
The Continuing Convergence of Journalism and PR
Do you wish to request the book?
The Continuing Convergence of Journalism and PR
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
The Continuing Convergence of Journalism and PR
2016
Overview
The influence of public relations (PR) on media content has been shown to be substantial, and research indicates that it is growing through new media practices. However, the interrelationship between journalism and PR remains obscured by paradoxical discourses and stereotypes such as “spin doctors.” This article identifies gaps in the literature and current understandings, and reports findings from in-depth interviews with senior editors, journalists, and PR practitioners in several countries that provide new insights into how the fields of practice interact which not only debunk some myths but also expose a need for improved transparency and standards to ensure ethical media practice.
