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The Impact of Explicit Racial Cues on Gender Differences in Support for Confederate Symbols and Partisanship
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The Impact of Explicit Racial Cues on Gender Differences in Support for Confederate Symbols and Partisanship
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Journal Article
The Impact of Explicit Racial Cues on Gender Differences in Support for Confederate Symbols and Partisanship
2010
Overview
Researchers have argued that explicit racial appeals are rejected in contemporary American politics because they are perceived as violating the norm of racial equality. We test this claim with an experimental design, embedded in a representative survey of Georgia where, until recently, the state flag featured the Confederate battle emblem. In our experiment, we manipulate the salience of racial cues in news accounts of the state flag controversy in Georgia. We hypothesize that women are more likely than men to reject explicit racial appeals. We focus on the effects of explicit messages in two areas: support for Confederate symbols and identification with the Democratic Party. As hypothesized, when the racial significance of this debate is made explicit support for the Confederate flag declines, but only among women. Similarly, explicit appeals lead to lower levels of Democratic identification among men, but among women the effects are weaker and less consistent.
