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When does market hostility curtail competitive performance through diminished entrepreneurial efforts? Buffering effects of women entrepreneurs’ family business support
When does market hostility curtail competitive performance through diminished entrepreneurial efforts? Buffering effects of women entrepreneurs’ family business support
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When does market hostility curtail competitive performance through diminished entrepreneurial efforts? Buffering effects of women entrepreneurs’ family business support
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When does market hostility curtail competitive performance through diminished entrepreneurial efforts? Buffering effects of women entrepreneurs’ family business support
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When does market hostility curtail competitive performance through diminished entrepreneurial efforts? Buffering effects of women entrepreneurs’ family business support
When does market hostility curtail competitive performance through diminished entrepreneurial efforts? Buffering effects of women entrepreneurs’ family business support
Journal Article

When does market hostility curtail competitive performance through diminished entrepreneurial efforts? Buffering effects of women entrepreneurs’ family business support

2022
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Overview
This article investigates the mediating role of women entrepreneurs’ reluctance to adopt an entrepreneurial strategic posture in the negative relationship between their perceptions of market hostility and competitive performance. It also notes a potential buffering role of family business support. According to survey data collected among women entrepreneurs in Ireland, beliefs about unfriendly competitive environments undermine business success, because these entrepreneurs refrain from pursuing entrepreneurial business activities. This mediating role is less prominent for women entrepreneurs who can count on family members who help them with their business. For entrepreneurship stakeholders, this study specifies a key mechanism—namely, a preference for conservative instead of entrepreneurial strategic approaches—by which ruminations about adverse market conditions translate into strategic choices that undermine firm performance. Yet it offers some good news too, in showing that this harmful process can be subdued by the presence of adequate family support.Plain English SummarySelf-fulfilling prophecy: Fear about market-induced underperformance can undermine women entrepreneurs’ actual competitive performance, unless family support overturns the challenge. Two critical factors determine whether women entrepreneurs’ perceptions of threatening competitive markets compromise their business’ performance. First, they adopt conservative strategic approaches, such that their preoccupation with hostile markets ultimately diminishes their competitive success. Second, this detrimental process might not occur if women entrepreneurs can count on active support from their family. The key takeaway is that family support offers a critical benefit, by helping women entrepreneurs who are stressed by hostile markets become less complicit in hindering their firms’ performance even more.