Journal Article

Electric Vehicle Owners’ Perception of Remanufactured Batteries: An Empirical Study in China

Niu, Kuei-Hsien Jeff, Chinen, Kenichiro, Matsumoto, Mitsutaka, Han, Yongliang Stanley, Tong, Pingsheng

2022

Overview

The proliferation of electric vehicles (EVs) globally is remarkable progress in strides toward a low carbon society. However, the volume of end-of-life EV batteries will hit a critical mass in the future. Widespread adoption of EV battery remanufacturing is essential in achieving higher resource efficiency. The current study investigated Chinese EV owners’ perceptions of remanufactured EV batteries: 420 respondents in China who own and drive EVs participated in the survey. This study modeled respondents’ acceptance, purchase intention, and willingness-to-pay for remanufactured EV batteries by adapting the structural equation model (SEM). The results showed that consumers’ price consciousness and perceived benefits both directly influence their purchase intention of remanufactured batteries. Unlike previous studies, this study found that consumers’ perceived risks on remanufactured batteries do not directly influence their purchase intention. Instead, the influence of perceived risks on purchasing behavior is mediated by perceived benefits. The study also found that purchase intention affects willingness to pay and acceptance of remanufactured batteries. Drawing on our study results, this research suggests measures to promote markets for remanufactured EV batteries and provides corporate marketing options to accelerate proliferation of remanufactured batteries.

• Publisher: MDPI AG
• Subject: Batteries / Consciousness / Consumer behavior / Consumers / Cost control / Decision making / Electric vehicles / Energy use / Literature reviews / Marketing / Marketing research / Natural resources / Perceptions / Prices / Production processes / Public opinion / Remanufacturing / Supply chains / Willingness to pay