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Autonomy in consumer choice
Autonomy in consumer choice
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Autonomy in consumer choice
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Autonomy in consumer choice
Autonomy in consumer choice

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Autonomy in consumer choice
Journal Article

Autonomy in consumer choice

2020
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Overview
We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an agenda for research into the role of perceived autonomy in an evolving marketplace increasingly characterized by automation.