Journal Article

Class-weighted Dempster–Shafer in dual-level fusion for multimodal fake real estate listings detection

Nasrudin, Mohammad Faidzul, Mohd Amin, Maifuza, Sani, Nor Samsiah

2025

Overview

Detecting fake multimodal property listings is a significant challenge in online real estate platforms due to the increasing sophistication of fraudulent activities. The existing multimodal data fusion methods have several limitations and strengths in identifying fraudulent listings. Single-level fusion models whether at the feature, decision, or intermediate level struggle with balancing the contributions of different modalities leading to suboptimal decision-making. To address these problems, a dual-level fusion from multimodal for fake real estate listings detection is proposed. The dual-level fusion allows the integration of detailed features from text and image data to be performed at an early stage, followed by the metadata fusion at the decision stage in order to obtain a more comprehensive final classification. Furthermore, a new weighting scheme is introduced to optimize Dempster-Shafer in decision fusion to help the model achieve optimal performance and as a result, our method improves the classification. The Dempster-Shafer without class weightage lacks the flexibility to adapt to varying levels of uncertainty or importance across different classes. In Class Weighted Dempster-Shafer in Dual Level Fusion (CWDS-DLF), we employ advanced models (XLNet for text and ResNet101 for images) for feature extraction and use the Dempster-Shafer theory for decision fusion. A new weighting scheme, based on Bayesian optimization, was used to assign optimal weights to the 'fake' and 'not fake' classes, thereby enhancing the Dempster-Shafer theory in the decision fusion process. The CWDS-DLF was evaluated on the property listing website dataset and achieved an F1 score of 96% and an accuracy of 93%. A t-test confirms the significance of these improvements ( < 0.05), demonstrating the effectiveness of our method in detecting fake property listings. Compared to other models, including 2D-convolutional neural network (CNN), XGBoost, and various multimodal approaches, our model consistently outperforms in precision, recall, and F1-score. This underscores the potential of integrating multimodal analysis with sophisticated fusion techniques to enhance the detection of fake property listings, ultimately improving consumer protection and operational efficiency in online real estate platforms.

• Publisher: PeerJ. Ltd,PeerJ, Inc,PeerJ Inc
• Subject: Accuracy / Artificial Intelligence / Artificial neural networks / Classification / Counterfeiting / Cybercrime / Data analysis / Data integration / Data Mining and Machine Learning / Datasets / Decision fusion / Decision making / Dempster-Shafer Method / Fake property listings / Feature extraction / Feature fusion / Fraud / Fraudulent activities / Machine learning / Metadata / Multimodal method / Optimization / Real estate / Real property / Social networks / Unimodal analysis / Weighting