Journal Article

The Contribution of the World Health Organization to a New Public Health and Health Promotion

Kickbusch, Ilona

2003

Overview

The author traces the development of the concept of health promotion from 1980s policies of the World Health Organization. Two approaches that signify the modernization of public health are outlined in detail: the European Health for All targets and the settings approach. Both aim to reorient health policy priorities from a risk factor approach to strategies that address the determinants of health and empower people to participate in improving the health of their communities. These approaches combine classic public health dictums with “new” strategies, some setting explicit goals to integrate public health with general welfare policy. Health for All, health promotion, and population health have contributed to this reorientation in thinking and strategy, but the focus of health policy remains expenditure rather than investment.

• Publisher: Am Public Health Assoc,American Public Health Association,American Journal of Public Health 2003
• Subject: Behavior / Biological and medical sciences / Canada / Charters / Community Participation / Conceptual development / Empowerment / Europe / Goal setting / Health care / Health care expenditures / Health care policy / Health education / Health planning / Health policy / Health Policy - trends / Health Priorities / Health promotion / Health services / Health Services Research / Health Status / Healthy People Programs / Humans / International institutions / Lifestyles / Management by objectives / Medical sciences / Models for Population Health / Models, Organizational / Modernization / Organizations and institutions for the application of policies / Policy / Population policy / Public health / Public Health Practice / Public health. Hygiene / Public health. Hygiene-occupational medicine / Risk factors / Social Change / Strategies / United States / Welfare policy / World Health Organization