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The ninth art, tells the story of cultural China and the world: Cultural interaction in cross-cultural video game communication-based on ’Genshin Impact’ YouTube comments
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Journal Article
The ninth art, tells the story of cultural China and the world: Cultural interaction in cross-cultural video game communication-based on ’Genshin Impact’ YouTube comments
2024
Overview
China has attached increasing importance to the overseas dissemination of traditional culture as it continues to strengthen its comprehensive national strength and develop globalization initiatives. The electronic game, as the ’ninth art’, with its booming development and inherent cross-cultural communication platform attributes, has taken on the important task of taking culture abroad. This study selects ’Genshin Impact’, a game highly praised and well-received globally, which contains an abundance of Chinese cultural elements and cultural elements from various regions of the world, to study cultural interaction in cross-cultural communication of electronic games. This study conducts text sentiment analysis and semantic network analysis on the comments of ’Genshin Impact’ videos on the overseas video platform YouTube and studies the cultural interaction in the cross-cultural communication of the ’ninth art’, telling the cultural stories of China and the world from a multicultural perspective. The study found that games and derivative videos triggered positive emotional responses from audiences both at home and abroad. While experiencing pleasure and surprise, audiences also arouse deeper emotions such as admiration, identification, and expectation. Meanwhile, in the complex art form of the ’ninth art’, audiences can absorb the cultural elements of different cultures, resonate with the elements of their cultural circle, and even trigger further profound thinking. Finally, this study provides constructive suggestions on using the ’ninth art’ to better ’tell China’s stories and disseminate China’s voice’.
