Journal Article

No “Magic Bullet”: Exploring Community Mobilization Strategies Used in a Multi-site Community Based Randomized Controlled Trial: Project Accept (HPTN 043)

Zelaya, Carla E., Tedrow, Virginia A., Morin, Stephen F., Khumalo-Sakutukwa, Gertrude, Celentano, David D., Kennedy, Caitlin E., Sweat, Michael D.

2012

Overview

As community-level interventions become more common in HIV prevention, processes such as community mobilization (CM) are increasingly utilized in public health programs and research. Project Accept, a multi-site community randomized controlled trial, is testing the hypothesis that CM coupled with community-based mobile voluntary counseling and testing and post-test support services will alter community norms and reduce the incidence of HIV. By using a multiple-case study approach, this qualitative study identifies seven major community mobilization strategies used in Project Accept, including stakeholder buy-in, formation of community coalitions, community engagement, community participation, raising community awareness, involvement of leaders, and partnership building, and describes three key elements of mobilization success.

• Publisher: Springer US,Springer Nature B.V
• Subject: Acquired Immune Deficiency Syndrome / Acquired Immunodeficiency Syndrome - diagnosis / Acquired Immunodeficiency Syndrome - economics / Acquired Immunodeficiency Syndrome - epidemiology / Acquired Immunodeficiency Syndrome - prevention & control / Africa South of the Sahara - epidemiology / Case studies / Clinical trials / Coalition Formation / Community based / Community Health Services - economics / Community Health Services - methods / Community Health Services - organization & administration / Community Involvement / Community mobilization / Community participation / Community Participation - statistics & numerical data / Community Participation - trends / Directive Counseling - economics / Directive Counseling - methods / Directive Counseling - organization & administration / Female / Health Education / Health Psychology / HIV / Human immunodeficiency virus / Humans / Incidence / Infectious Diseases / Interest Groups / Intervention / Leadership / Male / Mass Screening / Medical Research / Medicine / Medicine & Public Health / Mobilization / Original Paper / Partnerships / Patient Acceptance of Health Care / Prevention programs / Preventive medicine / Public Health / Qualitative research / Quality Assurance, Health Care / Randomized controlled trials / Risk-Taking / Support services / Tests / Thailand - epidemiology