Journal Article

Leveraging social media to increase lung cancer screening awareness, knowledge and uptake among high-risk populations (The INSPIRE-Lung Study): study protocol of design and methods of a community-based randomized controlled trial

Rawl, Susan M., Valenzona, Francis, Carter-Bawa, Lisa, Comer, Robert S., Ostroff, Jamie S., Slaven, James E., Leopold, Katherine T., Wiener, Renda Soylemez, Monahan, Patrick O., Banerjee, Smita C., Kale, Minal S., King, Jennifer C.

2023

Overview

Background Lung cancer is the leading cause of cancer death for both men and women in the United States. The National Lung Screening Trial (NLST) demonstrated that low-dose computed tomography (LDCT) screening can reduce lung cancer mortality among high-risk individuals, but uptake of lung screening remains low. Social media platforms have the potential to reach a large number of people, including those who are at high risk for lung cancer but who may not be aware of or have access to lung screening. Methods This paper discusses the protocol for a randomized controlled trial (RCT) that leverages FBTA to reach screening-eligible individuals in the community at large and intervene with a public-facing, tailored health communication intervention ( LungTalk ) to increase awareness of, and knowledge about, lung screening. Discussion This study will provide important information to inform the ability to refine implementation processes for national population efforts to scale a public-facing health communication focused intervention using social media to increase screening uptake of appropriate, high-risk individuals. Trial registration The trial is registered at clinicaltrials.gov (#NCT05824273).

• Publisher: BioMed Central,BioMed Central Ltd,Springer Nature B.V,BMC
• Subject: Biostatistics / Cancer / Cancer screening / Care and treatment / Clinical trials / Communication / Computed tomography / Decision making / Decision support / Diagnosis / Digital media / Early Detection of Cancer - methods / Environmental Health / Epidemiology / Facebook targeted advertisement / Female / Forecasts and trends / Health aspects / Humans / Intervention / Knowledge / Lung / Lung cancer / Lung Neoplasms - diagnostic imaging / Lung Neoplasms - prevention & control / Male / Mass Screening - methods / Medical screening / Medicare / Medicine / Medicine & Public Health / Mortality / Population studies / Prevention / Public Health / Randomized Controlled Trials as Topic / Risk / Risk Factors / Screening / Smoking / Social Media / Social networks / Study Protocol / Tailored communication / United States / Vaccine