Asset Details
Do you wish to reserve the book?
Asymmetric vacillation in the FMCG industry: A case comparison of Procter & Gamble and Unilever
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Asymmetric vacillation in the FMCG industry: A case comparison of Procter & Gamble and Unilever
Do you wish to request the book?
Asymmetric vacillation in the FMCG industry: A case comparison of Procter & Gamble and Unilever
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Asymmetric vacillation in the FMCG industry: A case comparison of Procter & Gamble and Unilever
2023
Overview
While existing studies regarding organizational vacillation theory have focused on examining how vacillation may lead to ambidexterity, few studies have focused on how vacillation itself happens and whether it happens symmetrically or not. To bridge this research gap, this paper analyzed organizational vacillation over time with two canonical cases while examining patterns of organizational structure over time. Unlike previous studies that only revealed the existence of vacillation between centralization and decentralization, this study revealed that vacillation is observed with an asymmetric ratio of duration in the business world by finding that each company within the same industry spends a greater portion of time in a certain organizational structure than the other. By analyzing these changes throughout the business history, this study found that organizational vacillation happens asymmetrically while alternatively shifting between centralization and decentralization. Based on the case study result, this study draws propositions that can enable future researchers to advance theoretical and empirical understanding toward asymmetric vacillation.
Publisher
MDPI,MDPI AG
Subject
