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McDonaldization of Work in Indian Fast-food Industry
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McDonaldization of Work in Indian Fast-food Industry
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Journal Article
McDonaldization of Work in Indian Fast-food Industry
2017
Overview
This study explores the nature of fast-food work in the Indian context using a qualitative case-study approach. The production and service systems at an Indian fast-food chain outlet and employees’ experiences of these systems are analyzed. Standardization and routinization is not strictly enforced compared to multinational chains like Domino’s or McDonald’s. Workers from rural background with little education oppose these practices as they find it difficult to adapt them. Poor pay, hectic workload and limited potential for growth become acceptable to young and vulnerable workers due to lack of alternate job opportunities.
Publisher
Shri Ram Centre for Industrial Relations, Human Resources, Economic & Social Development,Shri Ram Centre for Industrial Relations and Human Resources
Subject
