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Book Chapter
AUDIENCE FORMATIONS
2014
Overview
We’ve waded through a lot of material that suggests how audiences ought to behave. Users, the media, and the measures on which they both depend all play a role in how public attention takes shape. But there’s no consensus on what kind of audience formations will emerge from that combination of factors. Perhaps users, empowered with on-demand media platforms, will demonstrate clear-cut loyalties that effectively narrow their diet of media to a few favored offerings. But it could also be that the variable nature of our preferences leads to equally varied patterns of consumption. Perhaps digital media will encourage endless
Publisher
The MIT Press,MIT Press
Subject
ISBN
9780262027861, 0262027860
