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EXPLORING FACEBOOK USERS' PRIVACY KNOWLEDGE, ENACTMENT AND ATTITUDE: A STUDY ON INDIAN YOUTH
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EXPLORING FACEBOOK USERS' PRIVACY KNOWLEDGE, ENACTMENT AND ATTITUDE: A STUDY ON INDIAN YOUTH
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Journal Article
EXPLORING FACEBOOK USERS' PRIVACY KNOWLEDGE, ENACTMENT AND ATTITUDE: A STUDY ON INDIAN YOUTH
2015
Overview
This study tries to explore relationships among knowledge of privacy, enactment of privacy and attitude toward privacy. Specifically, it investigates how users use privacy settings and what is their attitude towards privacy on Facebook. It further attempts to study whether knowledge of privacy settings and attitude towards privacy has any influence on users' privacy behavior on Facebook. It also looks at gender differences in terms of privacy behavior. An online survey was administered to 199 college going students. Knowledge was not found to be an influential factor for enactment of privacy. Attitude toward privacy shares relationship with the enactment of privacy. Gender approach reveals differences between males and females in terms of their concern toward privacy and enactment of privacy measures.
Publisher
\"Apollonia\" University of Iasi, The Communication Sciences Faculty
Subject
