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Journal Article
How quick response manufacturing takes the wait out
1999
Overview
A new strategy called quick response manufacturing (QRM) enables companies to simultaneously motivate their employees and give them competitive advantage. Externally, QRM means rapidly delivering customized products. Internally, QRM focuses on reducing lead times for all tasks in a company - this results in improved quality and lower costs as well. QRM espouses a relentless emphasis on lead-time reduction that impacts every aspect of a firm. The biggest obstacle to lead-time reduction is not technology, but mindset. Beliefs that are holding companies back from being successful in the 21st century are presented.
