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We Are All Netnographers Now? Fieldwork in an Age of Participatory Warfare
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We Are All Netnographers Now? Fieldwork in an Age of Participatory Warfare
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Journal Article
We Are All Netnographers Now? Fieldwork in an Age of Participatory Warfare
2026
Overview
This article explores the ethical and practical challenges of conducting long-term ethnographic fieldwork in conflict zones in an era of widespread smartphone and social media use. It argues that digital technology not only transforms methodological approaches but also reshapes the nature of war itself. Drawing on insights from fieldwork in various conflict zones, including Somalia, Ukraine, and South Sudan, it asks: How does rapidly acquired digital connectivity change the way we conceptualize, approach, and conduct fieldwork in conflict zones? When smartphones are both research tools and potential weapons of war (Ford and Hoskins 2022), how can we use them ethically? Reflecting on three online/offline complexities of the author’s fieldwork experiences in Somalia/Somaliland in 2021, the article suggests that participative warfare and digital research methodologies are intertwined, driven by the proliferation of connected devices. Practical, ethical, and security concerns arise from this intersection. First, researchers may become direct participants in war, whether physically present or not. Second, there is limited awareness of the security risks posed by technology, especially given the rise of mis- and disinformation in conflict settings. Finally, since the traditional notion of the “field” has collapsed, making us potentially reachable anywhere and at any time, we need to reconsider how we establish temporal boundaries to ensure safe and sustainable research practices. The article concludes that researchers must navigate a blended field of offline and online phenomena, underscoring the need to safeguard in-person fieldwork while allowing sufficient time to engage with the digital realm.
