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Trade Publication Article
Social Leadership
2012
Overview
Most leaders are on the social media bandwagon by now. But with all the talk of a social media revolution, the conversation rarely ventures outside of marketing and communications. Mass broadcasting to target audiences is insufficient consumers look to each other to help define its brand. PR crises won't wait -- you need to have people monitoring social media. The first step to solving a problem is admitting you have one -- to be more honest about the failure of management. Explore ways to embrace transparency, support truth and authenticity, and build your capacity for experimentation, failure, and learning. As you become more human, your frustrations with management will dissipate.
Publisher
HR.COM
Subject
