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Trade Publication Article
Creativeship
2012
Overview
In the author's book, Creativeship, he tells the story of retiring management consultant Joe Daniels who is anxious. Leadership, Joe realizes, has morphed into Creativeship -- the need to build sustainable cultures and business models. Though Joe is a fictitious character, his experiences, anecdotes, lessons and recommendations are real. Through his story you learn that to be sustainable in this world of technological advances, globalization, shifting economic drivers, changing workforce demographics, and corporate social responsibility firms need to invest energies and resources in six interrelated Creativeship priorities: 1. purpose, 2. engagement, 3. performance, 4. innovation, 5. tri-branding, and 6. global growth.
Publisher
HR.COM
Subject
