Asset Details
Do you wish to reserve the book?
How to translate a brainwave into reality
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
How to translate a brainwave into reality
Do you wish to request the book?
How to translate a brainwave into reality
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Trade Publication Article
How to translate a brainwave into reality
2010
Overview
Most of the Diageo team had come through the corporate ranks and were identified as 'high potential'. They had been trained to be commercially fluent (ie leverage the left side of the brain) but only a handful described themselves as 'creative'. In most cases, the 'creative' parts of the company's projects were outsourced to agencies.
Publisher
Dods Parliamentary Communications Limited
Subject
