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This research aimed to uncover the underlying motivation factors that drive Saudi people to visit festivals as well as to determine whether there is a significant difference in the motivation of tourists from different demographic groups. The data was collected through a structured questionnaire. Four hundred self-administered questionnaires were distributed and 258 usable questionnaires were obtained. The data was analysed by using the Statistical Package for the Social Sciences (SPSS) computer program. As far as scale-based motivation items were concerned, factor analysis was performed to identify the extent to which questions seemed to be capturing the same variables and the degree to which they could be reduced to a smaller set of factor attributes. Cronbach'sAlpha Test was used to determine the internal consistency of each factor variable of the measurement instrument. Analysis of variance (ANOVA) was used to determine if differences existed among identified motivation factors across visitors from one segment to another. If the results of ANOVA were significant (p<0.05), a post-hoc analysis using Scheffé's method was conducted to identify differences among the factors of motivation of the visitors related to their demographic characteristics. In this study, T- test analysis was used to identify the differences in the motivation of visitors in terms of the visitors' demographic characteristics that had only two categories (such as gender and marital status). Frequencies and percentages were used with variables such as gender; marital status; monthly income; level of education and age that enabled the researcher to describe the sample. The means procedure applied to comparing averages (means) for different groups. Five factors (culture knowledge, escape, family togetherness, socialisation and excitement) were identified as driving Saudi tourists to go to festivals. Additionally, the results of this study revealed that the jobs of respondents had an influence on their motivation to visit festivals.

The objectives of this research were to determine the attributes of restaurants that attract customers in Saudi Arabia, as well as to discover any significant differences in restaurant attributes among different demographic groups. The data was collected through a structured questionnaire. 437 usable questionnaires were analyzed using the Statistical Package for Social Sciences (SPSS v17). Mean score, Cronbach's Alpha, Pearson correlation, One-way ANOVA, post-hoc analysis and T- test were used. The findings of this study revealed multiple attributes of restaurants that attracted Saudi customers. The most important pull factors were food and beverage variety, taste and quality. Furthermore, the results of this study . found that there were statistically significant differences in attributes of restaurants according to the age, education and marital status of respondents. The researcher hopes that these findings will be helpful for the managers of restaurants in Saudi Arabia.

The aim of this research was to explore the relationship of the Effectiveness of the Human Resources Practices of hotel employees in the western region (Jeddah City) of Saudi Arabia to their Perceived Organizational Support (POS) and Organizational Commitment (OC). The data was collected through a structured questionnaire. 119 usable questionnaires were analyzed by using the Statistical Package for Social Sciences (SPSS v17). Mean score, cronbach's alpha, Pearson correlation , regression analysis have been used. The results of this study revealed that the effectiveness of the Human Resources, employees' perceived organizational support and organizational commitment were relatively high. Human Resources practices influenced employees' perceived organizational support and organizational commitment, where Human Resources are positively related to POS and OC. This paper presents recommendations for the prospected role of the Human Resources practices for the developmental purposes to enhance the employees` Organizational Commitment (OC) in order to foster change in the hotel industry in Saudi Arabia.

This research aims to study the relationship between pserceived transformational leadership behaviors of heads of department of the hotels in the western region (Jeddah City) of Saudi Arabia' and job satisfaction of their employees. Moreover, this research aims to study the relationship between the demographic variables of employees and: A- their perceptions of department heads' transformational leadership behaviors. B- their job satisfaction. To achieve the objectives of the study, Bass and Avolio's (1997) revised Multifactor Leadership Questionnaire (MLQ-Form 5X), and the Mohrman-Cooke-Mohrman Job Satisfaction Scale (MCMJSS) (1977) were been used. The data was collected through a structured questionnaire. 119 usable questionnaires were analyzed by using the Statistical Package for Social Sciences (SPSS vl7). Mean score, Cronbach's Alpha, Pearson correlation, regression analysis, One-way ANOVA, post-hoc analysis and T- test have been used. Results of this study indicate the level of job satisfaction of hotel employees and the perceived leadership styles of heads of department were relatively high. Socio¬-demographic factors did not influence perceived leadership but rather influenced job satisfaction of hotel employees. Education level was found to influence job satisfaction; those holding Diploma and Master's degrees were the most satisfied. Those with 1-5 years of service are more satisfied than other length of service categories. This paper presents recommendations for the prospected role of the heads of departments to as a transformational leader develop the transformational leadership skills of the hotels departments heads and to enhance the employees' job satisfaction and organizational outcomes to foster change in the hotel industry in Saudi Arabia.