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The success factors and objectives of strategic monitoring practices in Sub-Saharan Africa: a case study of Moroccan exporting SMEs
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The success factors and objectives of strategic monitoring practices in Sub-Saharan Africa: a case study of Moroccan exporting SMEs
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Journal Article
The success factors and objectives of strategic monitoring practices in Sub-Saharan Africa: a case study of Moroccan exporting SMEs
2026
Overview
The aim of this paper is to clarify the role of the strategic monitoring in the process of internationalization of the Moroccan SMEs in the Sub-Saharan African market and to identify the determinants and risks that influence the success or the failure of this internationalization. The objective is to assess a roadmap for the practice of strategic monitoring adapted to SMEs in the African context. By conducting a study on 14 Moroccan SMEs, the study’s findings confirm that the strategic monitoring practices are influenced by the perceived uncertainties of internationalization relative to six environmental sectors. The management of uncertainty depends on the company's ability and its informational skills to access useful and valid information on the national and international markets. Managing the complexity of a constantly volatile environment requires strategic intelligence stimulated by strategic uncertainty. The results of analysing the collected information enable exporting SMEs to make the right strategic decisions and consequently reduce and/or eliminate perceived uncertainties.
Publisher
4S go, s.r.o
