Asset Details
Do you wish to reserve the book?
Motivation and sustained participation in the online crowdsourcing community: the moderating role of community commitment
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Motivation and sustained participation in the online crowdsourcing community: the moderating role of community commitment
Do you wish to request the book?
Motivation and sustained participation in the online crowdsourcing community: the moderating role of community commitment
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Motivation and sustained participation in the online crowdsourcing community: the moderating role of community commitment
2021
Overview
PurposeCrowdworkers' sustained participation is critical to the success and sustainability of the online crowdsourcing community. However, this issue has not received adequate attention in the information systems research community. This study seeks to understand the formation of crowdworker sustained participation in the online crowdsourcing community.Design/methodology/approachThe research model was empirically tested using online survey data from 212 crowdworkers in a leading online crowdsourcing community in China.FindingsThe empirical results provide several key findings. First, there are two different types of sustained participation: continuous participation intention (CPI) and increased participation intention (IPI). Second, extrinsic motivation and intrinsic motivation positively influence crowdworker CPI and IPI. Third, community commitment negatively moderates the effects of extrinsic motivation on CPI and IPI, while it positively moderates the effects of intrinsic motivation on CPI and IPI.Originality/valueThis study has significant implications for research on online crowdsourcing community and provides practical guidance for formulating persuasive measures to promote crowdworker sustained participation in the community.
