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COMPARING THE ACCURACY OF RDD TELEPHONE SURVEYS AND INTERNET SURVEYS CONDUCTED WITH PROBABILITY AND NON-PROBABILITY SAMPLES
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COMPARING THE ACCURACY OF RDD TELEPHONE SURVEYS AND INTERNET SURVEYS CONDUCTED WITH PROBABILITY AND NON-PROBABILITY SAMPLES
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Journal Article
COMPARING THE ACCURACY OF RDD TELEPHONE SURVEYS AND INTERNET SURVEYS CONDUCTED WITH PROBABILITY AND NON-PROBABILITY SAMPLES
2011
Overview
This study assessed the accuracy of telephone and Internet surveys of probability samples and Internet surveys of non-probability samples of American adults by comparing aggregate survey results against benchmarks. The probability sample surveys were consistently more accurate than the non-probability sample surveys, even after post-stratification with demographics. The non-probability sample survey measurements were much more variable in their accuracy, both across measures within a single survey and across surveys with a single measure. Post-stratification improved the overall accuracy of some of the non-probability sample surveys but decreased the overall accuracy of others.
