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Cross‐cultural mobile game evaluation shows improvement in environmental learning, but not behavior
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Cross‐cultural mobile game evaluation shows improvement in environmental learning, but not behavior
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Journal Article
Cross‐cultural mobile game evaluation shows improvement in environmental learning, but not behavior
2022
Overview
Games have a wide range of potential uses, from mediating conservation conflicts to changing behaviors. However, there have been few impact evaluations of serious games published in the environmental field. We conducted the first cross‐cultural evaluation of an environmental mobile game, Save The Purple Frog. In a randomized control trial with both UK and Indian participants, we found very strong evidence that Save The Purple Frog had a positive impact on learning (effect size 0.62, p = 0.0001), but no evidence that it affected behaviors or attitudes. Our study contributes to the evidence base for environmental serious games, demonstrating their potential as an engaging tool for environmental education. We suggest examining the impact of longer gameplay as a future research direction, as well as exploring different gameplay styles. This is the first cross‐cultural evaluation of an environmental serious game, through a preregistered randomized control trial. There was a significant improvement in learning about the purple frog from playing the serious game.
