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Buyer-Optimal Learning and Monopoly Pricing
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Journal Article
Buyer-Optimal Learning and Monopoly Pricing
2017
Overview
This paper analyzes a bilateral trade model where the buyer's valuation for the object is uncertain and she observes only a signal about her valuation. The seller gives a take-it-or-leave-it offer to the buyer. Our goal is to characterize those signal structures which maximize the buyer's expected payoff. We identify a buyer-optimal signal structure which generates (i) efficient trade and (ii) a unitelastic demand. Furthermore, we show that every other buyer-optimal signal structure yields the same outcome as the one we identify: in particular, the same price.
Publisher
American Economic Association,American Economic Assoc
Subject
