Journal Article

To which world regions does the valence–dominance model of social perception apply?

Suchow, Jordan W., Yang, Xin, Yan, Wen-Jing, Hehman, Eric, Vergauwe, Evie, Suavansri, Panita, Gülgöz, Sami, Coetzee, Vinet, Ścigała, Karolina A., Álvarez-Solas, Sara, Lee, Ai-Suan, Parganiha, Arti, Ropovik, Ivan, Tressoldi, Patrizio, Ribeiro, Gianni, Sirota, Miroslav, Wissink, Joeri, Kaminski, Gwenaël, González-Santoyo, Isaac, Lindemans, Jan W., Stephen, Ian D., Forscher, Patrick S., Pati, Atanu Kumar, Hatami, Javad, Stieger, Stefan, Wilson, John P., Tamnes, Christian K., Ritchie, Kay L., Wu, Qi, Colloff, Melissa F., Kačmár, Pavol, Alper, Sinan, Hajdu, Nandor, Wang, Hsiao-Hsin, Arinze, Nwadiogo C., Gogan, Taylor D., Hu, Chuan-Peng, Chandel, Priyanka, Putz, Ádám, Levitan, Carmel A., Evans, Thomas R., White, David, Balas, Benjamin, Zickfeld, Janis H., Ruiz-Dodobara, Fernando, Hsu, Rafael M. C. S., O’Mara Kunz, Erin M., Liuzza, Marco Tullio, Frías-Armenta, Martha, Frohlich, Brooke, Cubillas, Carmelo P., Kung, Chun-Chia, Marcu, Gabriela M., Foroni, Francesco, Schei, Vidar, Hsu, Tsuyueh, Sampaio, Waldir, Calvillo, Dustin P., Andreychik, Michael, Mburu, Georgina, Bloxsom, Nicholas G., Gill, Tripat, Wagemans, Fiek

2021

Overview

Over the past 10 years, Oosterhof and Todorov’s valence–dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence–dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions, we observed much less generalization. Collectively, these results suggest that, while the valence–dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods and correlate and rotate the dimension reduction solution.

• Publisher: Nature Publishing Group UK,Nature Publishing Group,Nature Research [2017-....]
• Subject: 4014/477/2811 / 631/477 / 631/477/2811 / Adolescent / Adult / Alternative approaches / Behavioral Sciences / Biomedical and Life Sciences / Cognitive science / cross cultural / Cross-Cultural Comparison / Dominance / dominance model / Emotions / Experimental Psychology / Extraction / face perception / Facial Expression / Generalizability / Humans / Judgment / Life Sciences / Male / Microeconomics / Models, Psychological / Neurosciences / Personality and Social Psychology / Psychology / Psychology (Excluding Applied Psychology) / psykologi / Psykologi (Exklusive tillämpad psykologi) / Regional differences / Regions / Registered Report / Registration / social judgements / Social perception / Social Perception - ethnology / Social Perception - psychology / Sociolinguistics / Valence / valence–dominance model / Young Adult