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Magazine Article
The Center of the World
2005
Overview
The NBA understands the power of an icon. When Michael Jordan retired from basketball, the league's ratings began to fall. To bounce back, the NBA expanded overseas and lured foreign talent to the game. And there is no one who is as big an ambassador as Yao Ming. The NBA sees its salvation in the 7-foot, 6-inch Chinese sensation-and in 1.3 billion hoops fans.
Publisher
Carnegie Endowment for International Peace,Foreign Policy,Disco Digital Media, Inc
Subject
/ 813990
/ 8307
/ 9160
/ 9179
/ Arts, entertainment & recreation
/ Athletes
/ Audience
/ Awards
/ China
/ Decades
/ Diplomatic & consular services
/ Games
/ Handball
/ Idols
/ Jordan, Michael (American basketball player)
/ Medals
/ National Basketball Association
/ Power
/ Sermons
/ Sports
/ Yao Ming
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