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Magazine Article
Shifting Gears
2000
Overview
\"Graying boomers with money to burn and a reluctance to admit they're aging will pose challenges to automakers preparing for the coming wave of seniors behind the wheel.\" (AMERICAN DEMOGRAPHICS) This article discusses the purchasing patterns of baby boomers, the needs of over-50 buyers and what the automobile industry is doing to accommodate their needs.
Publisher
American Demographics, Inc,Crain Communications, Incorporated
Subject
