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The Comedy of Redevelopment: Romantic Comedy, Real Estate, and the \New\ Times Square
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Journal Article
The Comedy of Redevelopment: Romantic Comedy, Real Estate, and the \New\ Times Square
2021
Overview
Times Square was radically redeveloped in the 1990s, becoming a key site of neoliberal urbanism, and this \"new\" Times Square has featured frequently in the romantic comedy. This article reads three Times Square romcoms- Enchanted (Kevin Lima, 2007), Friends with Benefits (Will Gluck, 2011), and New Year's Eve (Garry Marshall, 2011)-against the history of Times Square's redevelopment, arguing that they both rely on and repress Times Square's history and that the new Times Square's presence in the romcom is a product of the genre's investment in real estate: its predilection for both property development narratives and redeveloped or gentrified spaces.
