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Trade Publication Article
The rise of responsibility - what are the real returns?
2004
Overview
Corporate responsibility (CR) is the new imperative in business. The grand-scale demise of corporate giants like Enron, an increase in operating and reporting legislation, intensifying media scrutiny, investor concerns, actions by non-governmental organizations (NGOs) and a new generation of employees have all highlighted the need for better corporate governance, a commitment to operate in a responsible manner and a strategic approach to stakeholder engagement. Some of the best evidence that big business is actually beginning to take CR seriously is the proliferation of corporate social reports. Social reporting provides a unique opportunity for the systemization of the disclosure process. First and foremost, it is a powerful internal management instrument. The first step in building such a business case is laying out the chain of impact - recognizing that transparency around responsibility issues can lead to increased stakeholder trust, which can enhance reputation and brand image, quite apart from it being the right thing to do.
Publisher
MELCRUM PUBLISHING
