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Trade Publication Article
Liquid Assets
2023
Overview
Focus on Digestibility Lactose-free milk is one segment experiencing a surge among health-conscious consumers, due to its lower calorie content and easier digestibility, according to research from Future Market Insights. According to Bailey, availability of A2 milk products is good news for the millions of consumers who have trouble digesting milk. Among smaller companies, Austin, Texas-based frozen treat brand GoodPop has expanded into the beverage aisle with Mini Cans, lunchbox-size 7.5-ounce drinks made with real fruit juice and sparkling water, but no added sugars, sweeteners or flavors.
