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Orange Bank : la première telco-banque
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Journal Article
Orange Bank : la première telco-banque
2017
Overview
Dans un environnement en pleine mutation tant du point de vue des banques que de celui des clients ou de la technologie, le groupe Orange a décidé de lancer une banque nativement mobile avec une expérience utilisateur incomparable. Pour cela, Orange bénéficie d’une combinaison d’atouts essentiels et uniques pour réussir : une marque forte incarnant des valeurs clés comme la sécurité et la fiabilité, un solide réseau de distribution, son assise financière et, surtout, la confiance de 28 millions de clients.Cette légitimité dans l’univers des services financiers s’est déjà concrétisée avec le succès d’Orange Money, une offre de paiement déployée principalement en Afrique, et avec le lancement réussi d’Orange Finanse, en Pologne.Cette nouvelle activité est pour le groupe un prolongement naturel du métier de telco. Le business model de stock adopté permettra de construire un fonds de commerce rentable et durable. Orange Bank, the first telecombankIn an environment fully changing from the viewpoint of banks, customers or technology, Orange Group has decided to launch a natively mobile bank with an incomparable user experience. For this, Orange benefits from a combination of unique assets, its key to success: a trade name that strongly reflects key values such as security and reliability, a solid distribution network, a financial base and, above all, the confidence of 28 million customers. Evidence of its legitimacy in financial services is the success of Orange Money (a payment service mainly offered in Africa) and the successful launching of Orange Finanse (in Poland). For Orange Group, this new business is a natural extension of its telecommunications activities. A business model for inventory management will serve to build a durable, profit-making business.
