Asset Details
Do you wish to reserve the book?
Effectiveness of Rectangular Cartogram for Conveying Quantitative Information: An Eye Tracking-Based Evaluation
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Effectiveness of Rectangular Cartogram for Conveying Quantitative Information: An Eye Tracking-Based Evaluation
Do you wish to request the book?
Effectiveness of Rectangular Cartogram for Conveying Quantitative Information: An Eye Tracking-Based Evaluation
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Effectiveness of Rectangular Cartogram for Conveying Quantitative Information: An Eye Tracking-Based Evaluation
2023
Overview
A rectangular cartogram is a kind of graphical representation that uses a rectangular area to represent the attributes of geographical objects and is widely used in the representation of statistical data such as population, economic statistics, and epidemic distribution. However, there is currently little research on the effectiveness of rectangular cartograms for conveying quantitative data. In this paper, the rectangular cartogram and unclassed choropleth map are compared to evaluate the rectangular cartogram’s effectiveness in quantity representation through task-driven eye-tracking cognitive experiments. In addition, the accuracy and efficiency of information communication and the differences in the reading processes of map readers when using the two types of maps for different tasks have been analyzed to provide references for more effective use of rectangular cartograms in the future. The main contributions of this paper are: (1) it has been proven by experiments that when completing the four tasks of locate, compare, find extreme, and estimate, the participants have higher accuracy rates with the rectangular cartogram; (2) the reading process shown by the eye tracking experiment shows that the more complex the task is, the more patient the participants would be with the rectangular cartogram, and the more pronounced the advantages of the rectangular cartogram are.
